Product Description The first star in our constellation of new beauty and hygiene products from Total Life Changes. Jack Fallon, TLC Founder and CEO started TLC the basement of his Michigan home in 2002. Jack wanted to bring the most innovative & effective products to the direct selling market. In 2018, our very own star... Lucida was born! Lucida comes from the full phrase in Latin stella lūcida, meaning "bright star." Lucida can be traced to the Latin verb lūcēre, meaning "to shine." Reach for the stars and show 'em your smile! We know you will fall quickly in love with this ultra teeth whitening formula made with activated charcoal - a proven ingredient to help brighten and whiten teeth just like the brightest star in the constellation.